We love talking to our customers, and one question we get a lot and I mean a lot "was do we do a walking sock without all the elastic at the top?"

At the time, the answer was no. But then we developed 'Alfie', and to be honest, it was initially aimed purely at people who may suffer from circulation issues or couldn't wear socks with too much elastic. Most walking socks have a lot of elastic in the welts, so we wanted 'Alfie' to be different and judging by the success and sales so far, we achieved just that.

But what really surprised us was that it is not only people who have to be careful for maybe medical reasons that are buying this sock, but everyone seems to love 'Alfie' whether they have a medical requirement for the sock or not. 'Alfie' is designed to have all the same performance traits as all our other great walking socks, such as our class-leading 'Leonardo'. But 'Alfie' was built with comfort being its main characteristic.

So 'Alfie' really has been our happy accident as it doesn't matter who you are or why you are buying them, we know you'll love them…